Claude Code exports reviewed Google Ads copy

Austin Lau, a growth marketer at Anthropic, builds a Claude Code workflow for responsive search ads. It starts with his custom slash command and asks for campaign data, existing copy and keywords. The assistant cross-references those inputs with skills covering brand voice, product accuracy and ad-writing practices.

Lau then refines the proposed headlines and descriptions conversationally. He evaluates whether the value proposition fits the audience, whether the tone is right and whether the message stands out. The source emphasises that approved examples and copy were created with product-marketing and copywriting colleagues before the agent used them as references.

Once the copy is ready, Claude Code assembles an upload-ready CSV containing campaign and ad-group fields, fifteen headlines and four descriptions per ad. Manual review precedes upload. The article is Anthropic's interview with its own marketer, so reported time savings are not an independent benchmark or evidence of improved ad conversion. The useful workflow gives the agent both performance context and explicit product-and-voice constraints, then preserves a human creative judgment step. The original prompt shown below is the actual command used to begin this process, not the complete skill definition.

Prompt
Original prompt

Source: Blog · Anthropic interview with Austin Lau