Hermes audits ad spend and proposes creative variants

Eric Siu describes his team using Hermes inside Slack for ad strategy. The account identifies a bounded request—a seventy-eight-post advertising audit—and a shared conversation in which another team member asks for refreshed creative ideas.

The agent pulls spend-performance data. An analytics agent explains where the team is wasting money, while a creative agent produces three variations across two ad formats. The useful sequence connects performance retrieval with a concrete creative output instead of asking for unrelated copy ideas without campaign context.

The public account does not name the losing ads, reveal spend figures or show that the proposed variations were launched. It also does not establish a measured improvement in return on advertising spend. Team members’ reported sense of working faster is subjective, so it is not treated as an independently measured productivity result.

Slack is the shared handoff surface: people can extend an audit conversation with a creative request, and specialised agents respond within that work context. The source does not describe a demonstrated approval policy or autonomous campaign edits; neither is invented here.

The original public X embed confirms the author, timestamp and matching opening about Hermes, Slack and the seventy-eight-post audit. Nous’s attributed first-person reprint supplies the analytics explanation and creative-variation details. This supports an executed team workflow while leaving campaign outcomes and independent quality verification unresolved.

Prompt
Suggested prompt (written by Agents In Use, not the author's)

Source: X · Eric Siu (@ericosiu)