Use Zapier Agents to research advertiser prospects

Andrew Harding built a prospecting agent for Slate's branded content and sales marketing division. The team needed potential advertisers and enterprise customers, and manual research could not keep up with the volume they wanted to pursue. Harding supplied Slate's target advertiser personas and audience strategy to guide the search.

The Zapier Agent searched the internet for suitable accounts and contacts using his parameters. It returned structured leads in Google Sheets, where the team could qualify them and prepare them for a CRM or outbound platform. The source explicitly describes both manual review and automatic routing from the sheet into Salesforce, Instantly or other tools.

Harding reports that the agent generated more than two thousand leads in one month and left a backlog for the team to work through. Those figures are customer claims published in a named interview. The same account describes separate contact-cleaning and video-metric agents, but this prospecting result belongs to the persona-guided research workflow.

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Source: zapier.com · Xander Castro; customer Andrew Harding