Use Zapier Agents to research advertiser prospects
Andrew Harding built a prospecting agent for Slate's branded content and sales marketing division.
zapier.com
Suggested prompt
Suggested prompt written by Agents In Use, not the source author. Replace bracketed inputs and review tool permissions first.
Research prospective advertisers matching [audience] and [personas]. Return company, contact, evidence URL and qualification reason in [Google Sheet]. Flag uncertain matches for review before outreach.
Reach people exploring AI agents
See placements →Evidence at a glance
Sourced account- Source author
- Xander Castro; customer Andrew Harding
- Original account
- Read the source ↗
- Published
- Source link checked
- Reported result
- Harding reports more than two thousand advertiser leads in one month, exported as structured Google Sheets records for qualification and routing.
- Human involvement
- Sheets supports manual qualification before routing.
A linked account supports attribution. It does not mean we independently reproduced its result.
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How the agent did it
- Supply advertiser personas and audience context.
- Research matching accounts and contacts.
- Export structured leads into Sheets.
Andrew Harding built a prospecting agent for Slate's branded content and sales marketing division. The team needed potential advertisers and enterprise customers, and manual research could not keep up with the volume they wanted to pursue. Harding supplied Slate's target advertiser personas and audience strategy to guide the search.
The Zapier Agent searched the internet for suitable accounts and contacts using his parameters. It returned structured leads in Google Sheets, where the team could qualify them and prepare them for a CRM or outbound platform. The source explicitly describes both manual review and automatic routing from the sheet into Salesforce, Instantly or other tools.
Harding reports that the agent generated more than two thousand leads in one month and left a backlog for the team to work through. Those figures are customer claims published in a named interview. The same account describes separate contact-cleaning and video-metric agents, but this prospecting result belongs to the persona-guided research workflow.
Prompt
Suggested prompt (written by Agents In Use, not the author's)
Source: zapier.com · Xander Castro; customer Andrew Harding
Frequently asked questions
What guided account research?
Advertiser personas and audience strategy.
Where did leads arrive?
Structured records arrived in Google Sheets.
Could humans review them?
The source describes manual review in Sheets.
More details
About this account
The agent researches prospects against supplied criteria.
Firsthand account opened and read. Results are attributed to the author. Prompt is our suggested adaptation, not an original quotation.
Credit: Xander Castro; customer Andrew Harding
Source published
Added to Agents In Use
Source checked
Tools and topics
Zapier Agents · Google Sheets
Prospecting · Advertisers · Google Sheets
Editorial completeness: 100/100. Measures documented fields, not agent performance or verified outcomes.